Date Time: December 8, 2020, 03:00 PM (Singapore)

Topic: Chinese Culture and China’s Soft Power in Maritime Southeast Asia

Unlike previous migrants whose stay was more assimilative and permanent in nature, the current Xinyimin are generally more educated and possess greater economic means, and therefore have greater geographical mobility to move out of Southeast Asia or even return to China. As a result, many Xinyimin retains distinct identities and form communities that maintain close links to China. The new Chinese culture has also been introduced to Southeast Asia via these Xinyimin and through cultural and educational institutions. Moving our attention to China’s soft power in maritime Southeast Asia, Professor Dr. Lourdes M. Tanhueco-Nepomuceno (Confucius Institute, University of the Philippines) will expound on the Confucius Institutes in the Philippines as a form of China’s Educational Diplomacy, while Dr. Peter Chang (Institute of China Studies, University of Malaya) will examine Xinyimin presence in Malaysia via the Confucius Institute and Xiamen University. Dr. Ho Yi Kai (Confucius Institute, Nanyang Technological University), will round off the webinar with his comparison of China’s cultural centre and Singapore’s Chinese cultural centre.

The University of the Philippines Diliman Extension Program in Pampanga (UPDEPP) and the Confucius Institute at the University of the Philippines Diliman (CI-UPD) joined forces inoffering International Marketing as an elective course in the Master of Management (MM) program. The weeklong on-the-ground experiential learning and cultural exposure in Xiamen University China made the MM students progressive thinkers in terms of creating change. The students learned the Chinese language and culture for the advancement of grassroots entrepreneurship, and international trade relations. The students gained an in-depth review of the current market and business environment, cultural sensitivities, major trends, and industry sector economic downturns and then focus on a wide range of proven, time-tested business strategies.