The University of the Philippines Diliman Extension Program in Pampanga (UPDEPP) and the Confucius Institute at the University of the Philippines Diliman (CI-UPD) joined forces inoffering International Marketing as an elective course in the Master of Management (MM) program. The weeklong on-the-ground experiential learning and cultural exposure in Xiamen University China made the MM students progressive thinkers in terms of creating change. The students learned the Chinese language and culture for the advancement of grassroots entrepreneurship, and international trade relations. The students gained an in-depth review of the current market and business environment, cultural sensitivities, major trends, and industry sector economic downturns and then focus on a wide range of proven, time-tested business strategies.
On another note, I delivered a lecture at the Institute of Higher Education at Xiamen University entitled, "Engaging with China Through Belt and Road Initiative: Opportunities for Philippine Higher Education Institutions." The Chinese professors and doctoral students from diverse cultures expressed their appreciation for the insights they gained from my lecture. As a result, the Institute of Higher Education and the UP Diliman College of Education will conduct joint research spearheaded by Dt. Lourdes T. Nepomuceno.